It wasn’t long ago that fashion enthusiasts and rugby enthusiasts collided over a brand Ralph Lauren tried to capitalize on. Did it falter because a US Judge rejected Ralph Lauren’s trademark attempts on “Rugby” or did it falter for another reason all together? Some say it closed because not enough Americans knew the cultural association a preppy brand of apparel would have with a game like rugby. Others say it was because the global growth was hindered because outside of the US, a rugby brand like this did not epitomize the ethos of the sport and those who admired it.
Whatever the outcome, we actually admired the sense and sensibility of Ralph Lauren’s Rugby brand (let’s forget for a moment that their greedy corporate office was trying to monopolize the name) - but the brand took root in the traditions, both academic with rough edges and gave it a tailored look. It wasn’t the company’s intentions to partner with rugby clubs in the USA at a grass roots level but it still gave a broader audience a stylish insight of rugby. An Abercrombie on ‘roids if you will.
There could be more said about this brand and it’s effect on the US market, but we’d love to hear from you and your opinions regarding this short term venture into our familiar territory.
It’s still not too late to keep track of the days in 2014.
You may have missed a few beauties from Jan – and now through March but help support the women of the Village Lions right here from the 5 boros.
The Village Lions Women release an annual calendar for their main fundraiser. The calendar is full of amazing shots of the beautiful, athletic women of the Village Lions, New York City’s sole D1 side. Support Women’s athletics and help the Lions continue to foster the sport of rugby by purchasing a calendar here!
Read more here.
Winter never seems to want to let go of us here in the northern hemisphere. But there’s Super Rugby on satellite, Six Nations and pre-season for the rest of us. Time to trek through cold wind and hard ground to your practice and every available article of style and warmth is necessary. In our first collaboration with USA Sevens, we’ve produced a simple, soft, yet rugged pullover hoodie for this time of year. Available exclusively through Bakline.com, we ship anywhere in the world.
In the meantime, join us online and hashtag your best pics from either of these hashtags: #brutiful or #bakline for a chance to get you or your team featured. Stay warm, stay stylish. F*** the Polar Vortex!
BUY NOW HERE
New hoodies in time for the next round of the polar vortex! Stay tuned.