We love when the classics mesh with contemporary. This masterpiece by Kehinde Wiley was first spotted by us in the Brooklyn Museum a few years back. This piece stands gloriously in the lobby space and having such vibrant colors, it’s hard to miss. Check it out if you’re in town.
New York — Empire GU Rugby today introduced a new brand and identity system that sets the visual direction for the Union for years to come.
Empire GU officials selected Bakline, Inc. to manage the design services element of the brand re-design. Over a nearly two-month period, the two organizations worked to refine and update the primary mark of the GU, honoring the rich tradition of rugby and incorporating the strength and breadth of the Union.
“With the change in organizational structure in our area and the introduction of the EmpireGU, we wanted a logo that would represent our sport and identify with the geographic regions we represent,” said Renee Ovrut, President of Empire GU. “We now have a contemporary brand which will immediately identify Empire GU around the country and during international competitions. The finished product was a collaborative effort between board members and Bakline and we are very proud of the final product.”
The new Empire GU logo features clean, contemporary lines and a modern, confident and timeless graphic structure. Building off of the word Empire, the logo features a reconstitution of the New York City skyline, which morphs into a rugby ball into the bottom of the mark.
In addition, the GU has changed its primary color package to Black and Silver. Black and White will be used as an alternate color package, where appropriate.
“This is a smart step for Empire GU Rugby and I think they picked a winner,” said Robert Schnabel, President of Bakline, Inc. “It was great to work with the Empire GU team and I am looking forward to seeing their mark come alive and live amongst the GU’s branding.”
As part of the new branding program, all uniforms and communications outlets will showcase consistent colors and coloring packages.
It’s summer sevens time and that means extra sweat. It’s also rugby season so mud, blood and cool beers is a given. We’ve carefully designed a Bakline bandana to help you with all the above.
Anchored by our four virtues of rugby; respect, loyalty, strength and discipline. This bandana represents many aspects of our Bakline culture and the details that make it unique. We shouldn’t give it all away but you can find 80 crossbones, 50 stars and a rugby pitch lining marked for you complete with posts. Drawing inspiration from secret societies around the world we incorporate the universal symbolism that can be found in marks, instituions, governing bodies and art from around the world. Much like our beloved sport, rugby incorporates men and women from all walks of life and all sorts of backgrounds – many of which can be found within this bandana that’s best for wiping the mud, blood, tears and beer.
Bakline Taking Flight recipient Darrin Curle (on left) won the National Guard Minuteman Award presented to the student athlete who best embodies the following characteristics: ready to help, enthusiastic, loyal, committed, reliable and physically fit. (Oregon HS Club Division)
We’re so proud of you Darrin and your commitment to the game. You help inspire us and many others who will see your progress. All the best!